Picco & Posh Brand Identity

Picco & Posh is a premium children’s clothing brand that captures the delicate balance between timeless elegance and playful charm. Rooted in Italian-inspired sophistication and designed with modern-day comfort in mind, Picco & Posh offers beautifully crafted garments for children aged 2–8, tailored for parents with an eye for detail, quality, and style.

The brand approached us with a vision to build a refined yet warm identity—one that reflects their dedication to quality craftsmanship, ethical production, and understated luxury. They needed a comprehensive visual system that could live gracefully across both digital and physical touchpoints—from packaging and social media to their e-commerce experience.

At Hunap Studio, we began by immersing ourselves in the world of Picco & Posh—uncovering their inspirations, design philosophy, and long-term goals. Through a deeply collaborative process, we developed a brand identity that fuses soft, earthy tones with clean typography and subtle symbolic details to convey their essence: luxury that feels personal, elevated, and joyfully sincere.

Scope:
Brand Identity, Logo Design, Visual Language, Color System, Typography, Brand Guidelines, Packaging Design, Social Templates, Digital Collateral

Studio: Hunap Studio® | Instagram | Email | Website






Thank You
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Studio: Hunap Studio®
Email: info@hunap.com
Agency Website: hunap.com
Client: Picco & Posh®
Agency Director: Kovacs Apor
Year: 2025

Studio: Hunap Studio® | Instagram | Email | Website



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